Majority
Headnote
[1] Trademark—Geographical Name.—When a geographical name is not used in a geographical sense, but is used in a fictitious sense merely to indicate ownership, independent of location, it may be a good trademark or trade name.Plaintiff and appellant, doing business under the name and style of “Philadelphia Shoe Company,” with its principal place of business in San Francisco, commenced this action to restrain defendants from conducting the same line of business in the city of Fresno under the name of “Philadelphia Shoe Store.” Two causes of action were included in the complaint, the first based upon plaintiff’s exclusive state ownership of the name by virtue of his continuous use thereof since 1881 and his registration of the trade name with the Secretary of State pursuant to section 3197 of the Political Code, and the second based on the common-law right of protection against unfair trade and competition. Judgment was given in favor of defendants, from which plaintiff has appealed on the ground that the evidence does not support the findings made by the trial court.
The findings of the trial court as to the first cause of action adverse to plaintiff are that the defendants have never at any time done business, nor are they now doing business, in the name and style of “Philadelphia Shoe Store,” and that plaintiff has never demanded of defendants that they desist from using the name “Philadelphia Shoe Store.” That these findings are not supported by the evidence is too plain to be questioned, and this, apparently, is conceded by counsel for respondents, as they have made no attempt in their brief to sustain the findings. At the trial the defendants offered no evidence on any branch of the case. The evidence produced by plaintiff showed conclusively that defendants for a long time prior to the time of the commencement of the action had been doing business in the city of Fresno under the name of “Philadelphia Shoe Store”; that their checks were signed in that manner; that their stationery contained the same designation, and it is argued that their certificate of copartnership under which they were doing business carried the name “Philadelphia Shoe Store.” There was not a particle of evidence controverting this showing, and, in fact, the court found in relation to the second cause of action “that defendants are copartners doing business in the city of Fresno, county of Fresno, state of California, under
As to the second cause of action, the court found that the defendants were copartners doing business in the city of Fresno under the name and style of “Philadelphia Shoe Store,” and followed this immediately with a finding that they were not doing so. The evidence upon which this latter finding is based being the same as that hereinbefore referred to in relation to the first cause of action, the error of the finding is apparent.
Objection is also made to other findings of the trial court relating to the second cause of action, but it will serve no purpose to discuss them here, inasmuch as from what has heretofore been said it is apparent the judgment must be reversed, and it is unlikely that the same errors will again occur.
[1] Respondents rest their case on this appeal upon the argument that the word “Philadelphia” being a geographical name, is one which cannot be exclusively appropriated by appellant. The argument is unsound. The allegations of the complaint, the evidence offered at the trial, and the finding of the trial court, all show that the word ‘ ‘ Philadelphia ’ ’ was used by both parties as a purely arbitrary and fanciful name for the purpose of distinguishing and identifying the business, and not in any way in a geographical sense. When a geographical name is not used in a geographical sense, but is used in a fictitious sense merely to indicate ownership, independent of location, it may be a good trademark or. trade name. (Drake Medicine Co. v. Glessner, 68 Ohio St. 337 , [ 67 N. E. 722 , 727]; Sanders v. Utt, 16 Mo. App. 322 , 326.)
Appellant insists that this court should direct judgment in his favor because the evidence upon which the adverse findings are based is so clear and undisputed that the findings must be disregarded as nugatory. It is true that as to the finding of failure to make demand the allegations of
For the reasons given the judgment is reversed.
Brittain, J., and Langdon, P. J., concurred.