Majority
Headnote
Public Health Law, § 203—Dentists—Practice of dentistry under NAME OF ANOTHER—WHEN ADVERTISEMENT DOES NOT CONSTITUTE PRACTICE UNDER AN ASSUMED OR TRADE NAME CONTRARY TO STATUTE.The People sue to recover a penalty for the violation of section 203 of the Public Health Law (Consol. Laws, ch. 45). By an amendment of that section which took effect on September 1, 1916 (L. 1916, ch. 129), it was made a misdemeanor, punishable by fine and imprisonment, to “ practice dentistry under a false or assumed name or under a license of registration of another person of the same name or under the name of a corporation, company, association, parlor or trade name ” (Pub-Health Law, § 203, subd. B 4). “ Legally incorporated dental corporations existing and in operation prior to January 1, 1916,” were excepted. By another amendment, adopted in 1917 (L. 1917, ch. 507), an offender was subjected to a penalty of $100 for each offense to be recovered in a civil action at the
The defendant is a licensed dentist. More than twelve years ago he bought the business of. another dentist named King, and continued it until September 1, 1916, under the name of “ King Dental Offices.” To comply with the statute a change then became necessary. The defendant was no longer at liberty to practice únder any name except his own. The question is whether an advertisement published in a newspaper in Binghamton in July, 1917, has exposed him to the statutory penalty.
In that advertisement he states repeatedly that the dental offices are those of Dr. E. L. Hew-son, and that the work is Dr. E. L. Hewson’s work. He is criticized because at one place after the words “ Dr. E. L. Hewson’s offices,” he has added the words “ formerly King Dental Offices.” This does not amount to practice under an assumed or a trade name.® On the contrary it is an abandonment of the assumed name, and a disclosure of the true one. Hot even the casual reader could mistake the practitioner’s identity. It is as if he were to tell the public that he had succeeded to another’s business. Undoubtedly he hoped that patients who had formerly gone to King would thereafter go to Hewson. We cannot hold him guilty for thus connecting his present with his past. The statute is penal; its violation is a crime. We may not amplify it by construction (Wood v. Erie R. Co., 72 N. Y. 196 , 198; Zimmerman v. Erhard, 83 N. Y. 74 , 77; Gibbs v. Arras Brothers, 22 N. Y. 332 , 335; U. S. v. Bathgate, 246 U. S. 220 , 225.)
Our decision does not reach beyond the precise facts before us. There may be cases where the true name is so suppressed and the old name so emphasized that the public are likely to be •misled. The form of type and other devices may bring about that result. What the rights of the People may then be, we do not now decide. We will deal with such cases as they arise. - It is enough to say that veiwing this advertisement as a whole,
Other features of the advertisement are criticized by the People, but with even less support in reason.
The judgment of the Appellate Division should be reversed, and judgment ordered for the defendant, with costs in the Appellate Division in this court.
I concur in the result. In the advertisement in- question the defendant placed his “ trade name ” in very large type at the bottom thereof so as to appear on a casual observation as the signature and subscription thereto. When he used his real name therein he placed it in small type. By such and other devices the advertisement is calculated to deceive the public. If an action had been brought against the defendant for the penalty provided by the statute and at a trial the jury had found on the evidence before us that the defendant by the advertisement so suppressed his true name and emphasized his trade name that the public were likely to be misled thereby, a judgment upon the verdict should, I believe, be upheld. I have no doubt that as a matter of fact the defendant intended by the advertisement and the devices contained therein to avoid the real purpose of the statute and continue the practice of dentis
His cocic, Oh. J., Collie, Cuddeback, Hogan and McLaughlin, J'J., concur with Cabdozo, J., and Chase, J., concurs in result in opinion.
Judgment reversed, etc.
Cases cited
- People v. John H. Woodbury Dermatological Institute 192 N. Y. 454 at 458 p. 511
- Wood v. Erie Railway Co. 72 N. Y. 196 at 198 p. 511, p. 512
- Zimmerman v. Erhard 83 N. Y. 74 at 77 p. 511, p. 512
- Frank L. Fisher Co. v. Woods 187 N. Y. 90 p. 511
- In re Co-operative Law Co. 198 N. Y. 479 p. 511
- Hannon v. Siegel-Cooper Co. 167 N. Y. 244 p. 511
- Meneely v. Meneely 62 N. Y. 427 p. 511
- United States v. Bathgate 246 U. S. 220 at 225 p. 512
- Marx v. Brogan 188 N. Y. 431 p. 513
- Bradley v. Crane 201 N. Y. 14 at 20 p. 513
- Cerf v. Diener 210 N. Y. 156 at 162 p. 513