Majority
Headnote
1. Libel—Publications Concerning Another’s Business.The "action was brought tó recover damages for a libel alleged to have been published by defendant of and concerning the plaintiff in his business of manufacturer and dealer in an insecticide, and the libel complained of was contained in a letter signed by the defendant to dealers in such articles, claiming that the plaintiff was unlawfully placing the word “Roach Sault”" on his labels; and, to be more particular, we give the following exact quotation from the circular issued and- sent out by the defendant to persons who were dealing in the article manufactured by the plaintiff:
“It has recently come to our knowledge that our business word and trademark, ‘Roach Sault,’ is being unlawfully placed upon the labels, &c., of an insecticide, with the preparation and sale of which' article we have no connection whatever. Confident that all honest and fair-minded dealers will sustain us in our position against such robbery of our property (our trade-mark, word), we nevertheless desire to give everybody notice that we shall hold responsible, both civilly and criminally, all parties who deal in or keep any insecticide which is put up or sold under any name or label which includes our-word, ‘Roach Sault,’ or any imitation of that word. We call attention to the following extracts from the Penal Code of the state of New York. Very respectfully yours, Barrett Chemical Co.,
“O. H. Higbee, Gen. Manager.”.
And there was inclosed in said letter, and as a part of the publication thereof, extracts from the Penal Code relating to the alleged offense and the punishment thereof, with a specific and independent line inserted therein in small capitals, as a distinguishing feature thereof, containing the words “is guilty of misdemeanor.”
It is admitted that some 17 or 18 of these circulars or letters were-sent out by the defendant to prominent dealers in the city of Yew York, and it is claimed by the plaintiff that in consequence thereof he was damaged in his business by reason of this false publication. There is evidence that the persons receiving these circulars or letters refused further to deal in the-article manufactured by the plaintiff, and his business was therefore necessarily interfered, with.
A comparison of the labels used by the parties fails to disclose-any similarity whatever, either in size, general makeup, color, or other matter prominent thereon; and it does not very clearly appear that any person could be deceived into believing that, by- the purchase of the article of the plaintiff, covered by his label, he was-
“It is the result of all the decisions that known words and phrases, indicative of quality and composition, are the common property of all mankind. They may not be appropriated by one to mark an article of his manufacture, when they may be used truthfully by another to inform the public of the ingredients which make up an article made by him. Even when the sole purpose of the one who first uses them is to form of them a trade-mark for himself, if they do in fact show forth the quality and composition of the article-sold by him he may not be protected in the exclusive use of them.”
■ Language could hardly be stronger than that we have just read, and, in its light, we can scarcely conceive how the employment or use of the phrase ‘Warranted Chemical Roach Salt” in any way infringed anything which the defendant has disclosed as being something in which he had, or could have acquired, exclusive property. We are thus led irresistibly to the conclusion that the language of the circular or letter issued by the defendant was a libel of the plaintiff’s business, and under the charge of the learned trial judge that, if the defendant was not protected by its alleged trade-mark in the word “Roach Sault,” a complete recovery could be had in this form of action for all of the consequences which necessarily followed the defendant’s act, and under the charge of the trial court to the jury: “If you determine this to have been a libel, you are to judge from the various circumstances surrounding the case whether the plaintiff would have continued in the