Majority — Douglas J.
p. 271UNITED STATES v. ALUMINUM CO. OFAMERICA et al .
APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE
NORTHERN DISTRICT OF NEW YORK.
No. 204. Argued April 23, 1964.—
Decided June 1, 1964.
The United States brought this civil antitrust suit alleging a violation
of § 7 of the Clayton Act by Aluminum Company of America’s
(Alcoa’s) 1959 acquisition of the stock and assets of Rome Cable
Corporation (Rome), and asking for divestiture. Rome, which
manufactured mainly insulated copper products, in 1958 produced
0.3% of the industry production of bare aluminum conductor, 4.7%
of insulated aluminum conductor and 1.3% of aluminum conductor
(the broader aluminum conductor line consisting of both bare and
insulated conductor). Alcoa, which produced no copper con-
ductor, in 1958 produced 32.5% of bare aluminum conductor,
11.6% of insulated aluminum conductor, and 27.8% of aluminum
conductor. These products are used almost entirely by electrical
utilities for transmission and distribution lines—overhead lines in
recent years consisting of mainly bare aluminum conductor and
insulated aluminum conductor; underground lines consisting essen-
tially of insulated copper conductor. The District Court found
that bare aluminum conductor is a separate “line of commerce,”
but held that insulated aluminum conductor is not a line of com-
merce distinct from its copper counterpart, and, consequently that
aluminum conductor generally is not a separate line of commerce.
It dismissed the complaint. Held:
1. Aluminum conductor is a submarket and a separate line of
commerce for purposes of § 7. Pp. 274-277.
(a) The degree of competition between insulated aluminum
conductor (a component of aluminum conductor) and insulated
copper conductor, while enough to justify grouping them in a single
product market, does not prevent their division into separate sub-
markets for § 7 purposes. Brown Shoe Co. v. United States, 370
U. S. 294, followed. P. 275.
(b) Dividing insulated aluminum conductor and its copper
counterpart into separate submarkets is proper, since each has
729-256 0-65-22
p. 272developed distinctive end uses and the price differential, the
most important practical factor in the trade, keeps them apart.
P. 276.
(c) Bare and insulated aluminum conductor may be combined
into one line of commerce since they are distinct from their copper
counterpart in use and price. Pp. 276-277.
2. The merger violated § 7 and divestiture is proper. Pp.
277- 281.
(a) The purpose of § 7 is to proscribe mergers with a probable
anticompetitive effect. P. 280.
(b) In an oligopolistic industry with a few dominant inte-
grated companies and a small and diminishing group of independ-
ents, the prevention of increased concentration is important. Pp.
278- 281.
(c) Rome ranked ninth among all companies and fourth
among independents in the aluminum conductor market and eighth
and fourth respectively in the insulated aluminum line. Alcoa was
the leading producer of aluminum conductor and third in the
insulated aluminum field. Pp. 278, 280-281.
(d) The acquisition by Alcoa of Rome, though adding but
1.3% to Alcoa’s share of the aluminum conductor market, would,
in the framework of this industry, likely result in a substantial
reduction of competition. P. 280.
214 F. Supp. 501, reversed and remanded.
Solicitor General Cox argued the cause for the United
States. With him on the brief were Assistant Attorney
General Orrick, Frank Goodman, Robert B. Hummel,
Donald F. Melchior, Charles D. Mahaffie, Jr. and Richard
J. Wertheimer.
Herbert A. Bergson argued the cause for appellees.
With him on the brief were Howard Adler, Jr., Hugh
Latimer and William K. Unverzagt.
Mr . Justice Douglas delivered the opinion of the
Court.
The question is whether the 1959 acquisition by the
Aluminum Company of America (Alcoa) of the stock
and assets of the Rome Cable Corporation (Rome) “may
I
p. 273be substantially to lessen competition, or to tend to create
a monopoly” in the production and sale of various wire
and cable products and accessories within the meaning of
§ 7 of the Clayton Act.1 The United States, claiming
that § 7 had been violated, instituted this civil suit and
prayed for divestiture. The District Court, after a trial,
held that there was no violation and dismissed the com-
plaint.
214 F. Supp. 501. The case is here on appeal,
15 U. S. C. §
29; and we noted probable jurisdiction. 375
U. S. 808.
The initial question concerns the identification of the
“line of commerce,” as the term is used in § 7.
Aluminum wire and cable (aluminum conductor) is a
composite of bare aluminum wire and cable (bare alu-
minum conductor) and insulated or covered wire and
cable (insulated aluminum conductor). These products
are designed almost exclusively for use by electric utili-
ties in carrying electric power from generating plants to
consumers throughout the country. Copper conductor
wire and cable (copper conductor) is the only other prod-
uct utilized commercially for the same general purpose.
Rome produced both copper conductor and aluminum
conductor. In 1958—the year prior to the merger—it
produced 0.3% of total industry production of bare alu-
p. 274minum conductor, 4.7% of insulated aluminum con-
ductor, and 1.3% of the broader aluminum conductor line.
Alcoa produced no copper conductor. In 1958 it pro-
duced 32.5% of the bare aluminum conductor, 11.6% of
insulated aluminum conductor, and 27.8% of aluminum
conductor.
These products, as noted, are most often used by
operating electrical utilities. Transmission and distribu-
tion lines 2 are usually strung above ground, except in
heavily congested areas, such as city centers, where they
are run underground. Overhead, where the lines are bare
or not heavily insulated, aluminum has virtually dis-
placed copper, except in seacoast areas, as shown by the
following table:
Percent of Aluminum Conductor in Gross Additions to Overhead
Utility Lines.
1950 1955 1959
Transmission Lines (All Bare Conductor)...
Distribution Lines:
. 74.4% 91.0% 94.4%
Bare Conductor........................................ . 35.5 64.4 79.0
Insulated Conductor................................ . 6.5 51.6 77.2
Total, Transmission and Distribution Lines... 25.0 60.9 80.1
Underground, where the conductor must be heavily
insulated, copper is virtually the only conductor used.
In sum, while aluminum conductor dominates the over-
head field, copper remains virtually unrivaled in all other
conductor applications.
The parties agree, and the District Court found, that
bare aluminum conductor is a separate line of commerce.
The District Court, however, denied that status to the
broader aluminum conductor line because it found that
insulated aluminum conductor is not an appropriate line
p. 275of commerce separate and distinct from its copper coun-
terpart. The court said the broad product group cannot
result in a line of commerce, since a line of commerce
cannot be composed of two parts, one of which independ-
ently qualifies as a line of commerce and one of which
does not.
Admittedly, there is competition between insulated
aluminum conductor and its copper counterpart, as
the District Court found. Thus in 1959 insulated cop-
per conductor comprised 22.8% of the gross additions
to insulated overhead distribution lines. This is enough
to justify grouping aluminum and copper conductors to-
gether in a single product market. Yet we conclude, con-
trary to the District Court, that that degree of com-
petitiveness does not preclude their division for purposes
of § 7 into separate submarkets, just as the existence of
broad product markets in Brown Shoe Co. n . United
States,
370 U. S. 294, did not preclude lesser submarkets.3
Insulated aluminum conductor is so intrinsically inferior
to insulated copper conductor that in most applications it
has little consumer acceptance. But in the field of over-
head distribution it enjoys decisive advantages—its share
of total annual installations increasing from 6.5% in 1950
to 77.2% in 1959. In the field of overhead distribution the
competition of copper is rapidly decreasing. As the record
shows, utilizing a high-cost metal, fabricators of insulated
p. 276copper conductor are powerless to eliminate the price dis-
advantage under which they labor and thus can do little
to make their product competitive, unless they enter the
aluminum field. The price of most insulated aluminum
conductors is indeed only 50% to 65% of the price of their
copper counterparts; and the comparative installed costs
are also generally less. As the District Court found, alu-
minum and copper conductor prices do not respond to one
another.
Separation of insulated aluminum conductor from in-
sulated copper conductor and placing it in another sub-
market is, therefore, proper. It is not inseparable from
its copper equivalent though the class of customers is the
same. The choice between copper and aluminum for
overhead distribution does not usually turn on the quality
of the respective products, for each does the job equally
well. The vital factors are economic considerations. It
is said, however, that we should put price aside and Brown
Shoe, supra, is cited as authority. There the contention
of the industry was that the District Court had deline-
ated too broadly the relevant submarkets—men’s shoes,
women’s shoes, and children’s shoes—and should have
subdivided them further. It was argued, for example,
that men’s shoes selling below $8.99 were in a different
product market from those selling above $9. We de-
clined to make price, particularly such small price dif-
ferentials, the determinative factor in that market. A
purchaser of shoes buys with an eye to his budget, to
style, and to quality as well as to price. But here, where
insulated aluminum conductor pricewise stands so dis-
tinctly apart, to ignore price in determining the relevant
line of commerce is to ignore the single, most important,
practical factor in the business.
The combination of bare and insulated aluminum con-
ductor products into one market or line of commerce
II
p. 277seems to us proper.4 Both types are used for the purpose
of conducting electricity and are sold to the same
customers, electrical utilities. While the copper con-
ductor does compete with aluminum conductor, each has
developed distinctive end uses—aluminum as an over-
head conductor and copper for underground and indoor
wiring, applications in which aluminum’s brittleness and
larger size render it impractical. And, as we have seen,
the price differential further sets them apart.
Thus, contrary to the District Court, we conclude
(1) that aluminum conductor and copper conductor are
separable for the purpose of analyzing the competitive
effect of the merger and (2) that aluminum conductor
(bare and insulated) is therefore a submarket and for
purposes of § 7 a “line of commerce.”
Taking aluminum conductor as an appropriate “line of
commerce” we conclude that the merger violated § 7.
Alcoa is a leader in markets in which economic power
is highly concentrated. Prior to the end of World War II
it was the sole producer of primary aluminum and the
sole fabricator of aluminum conductor. It was held in
1945 to have monopolized the aluminum industry in vio-
lation of § 2 of the Sherman Act. See United States v.
Aluminum Co., 148 F. 2d 416. Relief was deferred while
the United States disposed of its wartime aluminum fa-
p. 278cilities under a congressional mandate to establish domes-
tic competition in the aluminum industry.5 As a result
of that policy and further federal financing and assistance,
five additional companies entered the primary aluminum
field so that by 1960 the primary producers showed the
following capacity:
Aluminum Ingot Capacity Existing or Under Construction
at the End of 1960.
[sh or t to ns]
Company Capacity % of U. S.
Aluminum Company of America.............. .... 1,025,250 38.6
Reynolds Metals Company........................ .... 701,000 26.4
Kaiser Aluminum & Chemical Corp........ .... 609,500 23.0
Ormet, Inc.................................................... .... 180,000 6.8
Harvey Aluminum...................................... 75,000 2.8
Anaconda Aluminum Company................ 65,000 2.4
United States total........................ .... 2,655,750 100.0
In 1958—the year prior to the merger—Alcoa was the
leading producer of aluminum conductor, with 27.8% of
the market; in bare aluminum conductor, it also led the
industry, with 32.5%. Alcoa plus Kaiser controlled 50%
of the aluminum conductor market and, with its three
leading competitors, more than 76%. Only nine con-
cerns (including Rome with 1.3%) accounted for 95.7%
of the output of aluminum conductor. In the narrower
market of insulated aluminum conductor, Alcoa was third
with 11.6% and Rome was eighth with 4.7%. Five com-
panies controlled 65.4% and four smaller ones, including
Rome, added another 22.8%.
In other words, the line of commerce showed highly
concentrated markets, dominated by a few companies but
p. 279served also by a small, though diminishing,6 group of
independents. Such decentralization as has occurred
resulted from the establishment of a few new companies
through federal intervention, not from normal, competi-
tive decentralizing forces.
The proposition on which the present case turns was
stated in
United States v. Philadelphia National Bank,
374 U. S. 321, 365, n. 42, as follows:
“It is no answer that, among the three presently
largest firms (First Pennsylvania, PNB, and Girard),
there will be no increase in concentration. If this
argument were valid, then once a market had become
unduly concentrated, further concentration would be
legally privileged. On the contrary, if concentration
is already great, the importance of preventing even
slight increases in concentration and so preserving
the possibility of eventual déconcentration is cor-
respondingly great.”
p. 280The Committee Reports on § 7 show, as respects the
Celler-Kefauver amendments in 1950, that the objective
was to prevent accretions of power which “are individ-
ually so minute as to make it difficult to use the Sherman
Act test against them.” S. Rep. No. 1775, 81st Cong., 2d
Sess., p. 5. And see H. R. Rep. No. 1191, 81st Cong., 1st
Sess., p. 3. As the Court stated in
Brown Shoe Co. v.
United States, 370 U. S. 294, 323:
“Congress used the words ‘may be substantially to
lessen competition’ (emphasis supplied), to indicate
that its concern was with probabilities, not certain-
ties. Statutes existed for dealing with clear-cut
menaces to competition; no statute was sought for
dealing with ephemeral possibilities. Mergers with
a probable anticompetitive effect were to be pro-
scribed by this Act.”
See also
United States v. Philadelphia National Bank,
374 U. S., at 362, and
United States v. El Paso Natural
Gas Co., 376 U. S. 651, 658.
The acquisition of Rome added, it is said, only 1.3%
to Alcoa’s control of the aluminum conductor market.
But in this setting that seems to us reasonably likely to
produce a substantial lessening of competition within the
meaning of § 7. It is the basic premise of that law that
competition will be most vital “when there are many
sellers, none of which has any significant market share.”
United States v. Philadelphia National Bank, 374 U. S.,
at 363. It would seem that the situation in the aluminum
industry may be oligopolistic. As that condition devel-
ops, the greater is the likelihood that parallel policies of
mutual advantage, not competition, will emerge. That
tendency may well be thwarted by the presence of small
but significant competitors. Though percentagewise
Rome may have seemed small in the year prior to the
merger., it ranked ninth among all companies and fourth
Dissent — Stewart J.
p. 281among independents in the aluminum conductor market;
and in the insulated aluminum field it ranked eighth and
fourth respectively. Furthermore, in the aluminum con-
ductor market, no more than a dozen companies could
account for as much as 1 % of industry production in any
one of the five years (1955-1959) for which statistics
appear in the record. Rome’s competition was therefore
substantial. The record shows indeed that Rome was an
aggressive competitor. It was a pioneer in aluminum
insulation and developed one of the most widely used insu-
lated conductors. Rome had a broad line of high-quality
copper wire and cable products in addition to its alumi-
num conductor business, a special aptitude and skill in
insulation, and an active and efficient research and sales
organization. The effectiveness of its marketing organi-
zation is showm by the fact that after the merger Alcoa
made Rome the distributor of its entire conductor line.
Preservation of Rome, rather than its absorption by one
of the giants, will keep it “as an important competitive
factor,” to use the words of S. Rep. No. 1775, supra, p. 3.
Rome seems to us the prototype of the small independent
that Congress aimed to preserve by § 7.
The judgment is reversed and since there must be
divestiture, the case is remanded to the District Court
for proceedings in conformity with this opinion.
Reversed and remanded.
Mr . Justic e Stew art , whom Mr . Justice Harlan and
Mr . Justic e Goldberg join, dissenting.
In this civil action, brought under § 7 of the Clayton
Act, as amended, the District Court found that the Gov-
ernment had failed to sustain its burden of proof as to
both the “line of commerce” and competitive effect issues.
Because I think the Government clearly failed to prove
its “line of commerce” claims, I dissent from today’s
reversal of the trial court’s judgment.
p. 282Stew art , J., dissenting. 377 U. S.
A four-week trial was held—after 22 months of exten-
sive pretrial discovery. Five hundred documentary ex-
hibits were received in evidence, and 50 witnesses were
heard. The record amounts to more than 3,500 pages.
The district judge wrote a long and careful opinion,
accompanied by meticulous findings of fact and thor-
oughly reasoned conclusions of law. In determining the
relevant lines of commerce involved here, the trial judge
conscientiously applied the standards postulated by this
Court in Brown Shoe Co. v. United States, 370 U. S. 294,
325, and made detailed findings of fact fully supporting
his determinations. 214 F. Supp. 501. The Govern-
ment has not claimed that any of these findings of fact
are clearly erroneous, nor does the Court today hold them
to be. Nevertheless, the Court reverses the judgment.
I find it difficult to understand the Court’s conclusion,
and impossible to agree with it.
A “[d] etermination of the relevant market is a neces-
sary predicate to a finding of a violation of the Clayton
Act.” United States v. E. I. du Pont de Nemours & Co.,
353 U. S. 586, 593. In order to prove that this was a
horizontal merger in violation of § 7, the Government was
therefore faced with the necessity of showing substantial
percentages of market shares in competitive products.1
Alcoa manufactured no copper cable, and in the conductor
field was chiefly a producer of bare aluminum cable.
Over 90% of Rome’s production was in insulated copper
products, and its production of bare aluminum cable was
de minimis (.3% of the market share). ' The District
Court found that conductor wire and cable (both bare
and insulated, aluminum and copper), and insulated con-
ductor (both aluminum and copper), were lines of com-
merce, but that Alcoa’s and Rome’s market shares in these
broad product markets were insufficient to support a find-
p. 283ing of requisite anticompetitive effect, 214 F. Supp, at
518-519—a conclusion which the Government does not
question here. More substantial market share percent-
ages would be forthcoming, however, if aluminum con-
ductors could be set apart from the rest of the conductor
manufacturing industry. Accordingly, the Government
asked the District Court to find aluminum conductors in
general, and insulated aluminum conductors in particular,
to be separate lines of commerce.
The District Court declined to make such a finding,
and for good reason. A line of commerce is an “area of
effective competition,” to be determined in accordance
with the principles laid down in our prior decisions. In
Brown Shoe, this Court held that there are broad product
markets within which there may be “well-defined” and
“economically significant” submarkets.
370 U. S, at
325. The Court in that case did not attempt to formu-
late any rigid standard for determining submarket bound-
aries, but indicated that a broad-ranging pragmatic eval-
uation of market realities was required. The federal
trial courts were admonished to examine “such practical
indicia as industry or public recognition of the submarket
as a separate economic entity, the product’s peculiar
characteristics and uses, unique production facilities, dis-
tinct customers, distinct prices, sensitivity to price
changes, and specialized vendors.” Ibid. These “prac-
tical indicia” to be considered in determining submarket
boundaries express in practical terms the basic economic
concept that markets are to be defined in terms of the
close substitutability of either product (demand) or pro-
duction facilities (supply), since it is ultimately the de-
gree of substitutability that limits the exercise of mar-
ket power, and it is only by delimiting the area of effective
competition that an acquisition’s competitive effects can
be ascertained.
p. 284Ste wa rt, J., dissenting. 377 U. S.
The District Court applied these practical indicia with
meticulous care, and found that the conductor industry
does not differentiate between copper and aluminum in-
sulated products; that copper and aluminum products are
functionally interchangeable; and that there are no unique
production facilities, distinct customers or specialized
vendors for insulated aluminum conductor products. 214
F. Supp., at 509. The trial judge did not, as the Court
implies, ignore the fact that the prices of copper and alu-
minum insulated products are generally distinct. It ex-
plicitly recognized this fact, but concluded on closer
examination of the industry that this price difference did
not foreclose “actual competition.” Ibid. Accordingly,
making a practical judgment based on the Brown Shoe
submarket indicia, the District Court concluded that in-
sulated aluminum conductor had not been established
as a line of commerce. And since the other alleged line
of commerce—aluminum conductor generally—was no
more than the sum of bare and insulated aluminum con-
ductors, the court concluded that it, too, could not con-
stitute an “area of effective competition,” since as to the
insulated segment, important competitive copper ele-
ments would be improperly and arbitrarily excluded. Id.,
at 510.
The District Court, in other words, did a careful and
thoughtful job. It applied the proper law, and its rea-
soning was impeccable. Yet this Court overrules its deci-
sion with little more than a wave of the hand. On the
basis of two assertions, that the record shows “fabricators
of insulated copper conductor are powerless to eliminate
the price disadvantage under which they labor and thus
can do little to make their product competitive,” and that
the difference in price between aluminum and copper con-
ductors is “the single, most important, practical factor in
the business,” both of which are contrary to the explicit
findings of the District Court, the Court summarily con-
p. 285eludes that aluminum conductor is “for purposes of § 7 a
‘line of commerce.’ ”
The District Court found that neither insulated alumi-
num nor insulated copper conductor products are recog-
nized as a separate economic entity. Insulated products
are identified and defined by the industry and reported to
the Bureau of the Census in accordance with their func-
tion or type, “not according to the metal used as conduc-
tor,” and manufacturers regard themselves simply as
insulators of wire and cable products. Moreover, there is
complete manufacturing interchangeability between cop-
per and aluminum, and manufacturers constantly review
their product lines and “switch readily from one product
or conductor metal to another in accordance with market
conditions.” As a result, if a fabricator should feel him-
self at a competitive disadvantage because of his use of
copper, he is not, as the Court asserts, powerless to elimi-
nate a price disadvantage. The supply flexibility which
this implies exerts a profound restraint upon an aluminum
cable manufacturer’s power to achieve any sort of market
advantage.
The Court points to nothing in the record justifying its
second assertion that “price . . . is . . . the single, most im-
portant, practical factor in the business.” Whether it is
or not is a matter of fact, and the trial judge found upon
substantial evidence that “[s]ince copper and aluminum
products are completely interchangeable from a perform-
ance standpoint, utility companies choose between cop-
per and aluminum insulated or covered overhead products
solely on the basis of economics. The decision requires
evaluation of numerous economic factors in addition to
the cost of the wire or cable itself.” (Emphasis supplied.)
The record amply supports this finding. There was un-
disputed testimony that in some situations, the final in-
stalled cost of aluminum conductor may be greater than
its copper counterpart because of other economic factors
p. 286such as the higher cost of connectors which must be used
with aluminum and the fact that the copper-aluminum
cost difference becomes less significant the more complex
the conductor required for the job. That the copper-
aluminum price difference is not always the determining
factor is further borne out by other findings of the trial
judge, fully supported by the record, that even in areas
where aluminum has gained “increasing use,” there is a
“lively competition between aluminum and copper prod-
ucts” ; that the aluminum-copper price difference does not
foreclose “actual competition” and that, in fact, “sub-
stantial quantities” of the copper version of overhead
distribution products are sold.
But even if insulated aluminum conductor is a proper
line of commerce, there is no basis in logic, or in the com-
petitive realities of the conductor industry, for lumping
together in one line of commerce bare and insulated alu-
minum conductors. Even the Government does not
claim that the two are competitive; different equipment
and engineering skills are required for their manufacture
and sale; and, as the District Court found, the combina-
tion of bare and insulated aluminum conductors is not
generally “recognized in the industry as a separate eco-
nomic entity” or submarket. The grouping of bare and
insulated aluminum conductors into one line of commerce,
therefore, is not, as the Court says, “a logical extension
of the District Court’s findings,” 2 but a repudiation of
those findings. And it adds nothing to note, as the
Court does, that both bare and insulated aluminum
conductors are used to conduct electricity and are sold to
electrical utilities. All electrical conductors are used for
this purpose and sold to these customers. Such a non-
sequitur cannot justify the separation of aluminum con-
ductors from the rest of the electrical conductor field.
p. 287The short of it is, there is here no relevant market upon
which to predicate a violation of § 7. The District Court
correctly described this acquisition as “the combination
of an aluminum and an essentially copper manufacturing
company,” undertaken by Alcoa “in the face of its declin-
ing market,” for the purpose of obtaining insulating
know-how and diversification needed “to overcome a
market disadvantage rather than to obtain a captive
market ... or to eliminate a competitor.” 214 F. Supp.,
at 512. I am totally unable to join the Court in its
ipse dixit transformation of this essentially “know-how”
acquisition into a horizontal merger in violation of § 7.
I would affirm the judgment of the District Court.
729-256 0-65-23
Cases cited
-
Brown Shoe Co. v. United States
370 U. S. 294
SCOTUS
1962-06-25
at 325
p. 271, p. 275, p. 276, p. 280, p. 282, p. 283, p. 284
-
214 F. Supp. 501
214 F. Supp. 501
p. 272, p. 273, p. 282
-
148 F. 2d 416
148 F. 2d 416
p. 277
-
United States v. Philadelphia National Bank
374 U. S. 321
SCOTUS
1963-06-17
at 362, at 363
p. 279, p. 280
-
United States v. El Paso Natural Gas Co.
376 U. S. 651
SCOTUS
1964-04-06
p. 280
-
United States v. E. I. du Pont de Nemours & Co.
353 U. S. 586
SCOTUS
1957-06-03
p. 282
Statutes and regulations cited